Tag "imperial tobacco"
Skruf cans the Black Line Snus Brand
In 2017, the Skruf AB division of Imperial Tobacco added a mysterious new brand of snus called Black Line. As the story goes, a group of rogue Skruf employees met
THE SLEEPING GIANT. IMPERIAL TOBACCO
Swedish snus consumers in the United States are educated consumers. They have to be. They are bombarded with locally available products called “snus” which are geared toward current smokers with
SELLING SNUS IN SCANDINAVIA: A PRIMER
It’s difficult being in Big Tobacco and running its snus business in Nordic Europe. It’s even more difficult if you are in Small Tobacco, and don’t have a cigarette business