Kevin Toole a.k.a Xobeloot Joins SnusCENTRAL.org

Xobeloot’s Toolebox; Memoirs of Kevin Toole joins the growing list of columns on SnusCENTRAL.org

Plano, Texas, July 12th, 2009 – SnusCENTRAL.org, the leading informational Snus, Swedish Snus, and Reduced Harm Tobacco website on the Internet announced last night that Kevin Toole; globally known and famous in the Snus world as Xobeloot has agreed to write an exclusive column for SnusCENTRAL.

The column is named “Xobeloot’s Toolebox. Memoirs of Kevin Toole“.  Mr. Toole will also be a Forum Host on the SnusCENTRAL.org Member Forum.

Kevin Toole is something of a legend among snus users world-wide.  As Xobeloot, he is credited with being a major factor in popularizing Danish Snus Maker V2 Tobacco and their brands around the globe.  His own personal purchases of V2’s Phantom Blue Snus alone financed the latest state-of-the-art expansion of the V2 Tobacco Snus Factory.

Mr. Toole was also an early adopter and strong advocate of the “IceTool“, a product which allows loose snus users to make an excellent Pris (pinch) of snus.

Larry Waters, Founder of the SnusCENTRAL empire and Swedish Snus Ambassador to the United States, stated the Kevin Toole/Xobeloot’s column will bring an entirely new dimension of writing to SnusCENTRAL.org.

“The importance of creativity, a fresh point of view as well as expertise are essential elements I look for when searching for a new columnist to bring on board.  I provide in-depth analysis, legislative, breaking news, snus industry news, opinionated snus reviews, and commentary in my column.  Rob Jarzombek brings an outstanding unbiased snus reviewing style much needed to offset my own style.  Andrew Romeo brings years of executive experience in the smokefree, cigarette, and CPG industries.”

So what was the appeal of having Kevin Toole aka Xobeloot join the SnusCENTRAL Team? “He is an outstanding author, and has a Hunter S. Thompson style of writing with a dose of the supernatural and beer.  Kevin has the ability to emotionally involve the reader in his stories in a way very few columnists can match.” Waters stated simply.  “He also has a vast amount of practical knowledge which is why we’re so excited having him as a Forum Host.  Mr. Toole is a huge value-add for our Members.”

Waters added, “Best of all, each one of them has become a very close friend.  I’m very gratified to be able to say that and appreciate it more than they know.”

“SnusCENTRAL is always ahead of the curve.  We were the first to have not just a snus manufacturer, but the largest and oldest Swedish snus manufacturer in the world; Swedish Match AB,  directly answering questions, soliciting advice, and speaking literally one-on-one with our Members and Guests in their own Section on SnusCENTRAL.org.”

Asked if any more new columnists were on tap for SnusCENTRAL.org in the near future, Waters smiled…and then walked away.  It wasn’t arrogance though.  He just needed a new can of snus.

About Kevin Toole-

Shrouded for years in his persona of Xobeloot, little is still known about Kevin.  We do know he loves V2 Tobacco snus, Paintball, WarCraft, Motorcycles, Beer, Unicorns, Woman and Puppies.  Honestly, we don’t know much more than that which does not thrill our insurance company.

About SnusCENTRAL.org –

SnusCENTRAL.org is the leading Internet site containing everything related to Swedish Snus, Scandinavian Snus, and American Snus.  The site contains snus information, columnists, news, industry and legislative news, snus reviews, medical and scientific information, a snus forum, snus videos, a snus store, and more.  A greatly enhanced version 2 of SnusCENTRAL.org is under construction and planned to be launched in July of 2009.

Press Contact: Larry Waters; select Media Requests from the Drop-Down Menu