In a surprise announcement this morning, V2 Tobacco announced they had been aquired by Swedish Match AB. V2 Tobacco is a privately held smokeless tobacco company, primarily active in Europe. V2 Tobacco is headquartered in Silkeborg, Denmark.
To snus users around the world, V2 is most famous for their Thunder Snus line of high nicotine snuses.
The SnusCENTRAL.org Bunker, located at an undisclosed location in Texas, USA, receive a shipment of the new Offroad End-of-the-World Snus Survival Kits.
For 2015, V2 Tobacco has released two different snus special editions: Thunder I Snow You Love Me Extra Strong portion snus and Thunder Frosted Christmas Extra Strong portion snus. I've been using both snuses today and here are my thoughts.....
New Thunder Snus products are coming and we have word on which of the five 2015 Limited Edition snuses survived the cut.
Our SnusCIA agent in Denmark sat in on a recent marketing meeting at V2 Tobacco in Silkeborg, Denmark. No one from V2 knew our agent was sitting in; the meeting was held in Marc Vogel's cathedral-sized office. She just sat in the back and no one noticed her although V2 Uber Director Patrick Vogel kept looking in her direction for some reason.
It was a little hard to hear sitting that far in the back, but she was able to glean the following information....
Back in January of 2012, Gotlandssnus AB made a major change to their business plan. They expanded their Jakobssons Snus brand and changed the flavor profile to target the US market.
The new products featured unconventional (by Swedish standards) flavors and added sweeteners to appeal to Camel SNUS and other American-made "snus" customers. When it came to high nicotine melon flavored snus, Jakobsson's had the monopoly.
That changed in July of 2014 when Thunder Melon Extra Strong portion snus was released as a stand-alone product available by the can or roll. Formerly it was only available as part of a Thunder flavored snus Limited Edition.
Now it is time to compare Jakobssons Melon against Thunder Melon to determine who is the new Melon Snus King.
The Stockholm District Court on Friday ruled against Swedish Match AB in their two year legal battle against V2 Tobacco A/S over the inocuous round snus can. Swedish Match had previously registered the round loose snus can with recessed lid as a brand; claiming V2 had infringed on that trademark and could not use round snus cans for their product.
The Court's ruling invalidates Swedish Match brand no. 0405255, the mark consisting only of a round box without text and has no distinctive character.
The Court also ordered Swedish Match to pay V2 Tobacco 1.69MM SEK (approximately $256,812.00) on each of two counts or a total of $513,624.00.
In 2011, Swedish Match had also gone after British American Tobacco (BAT) and Swedmax Tobacco Ltd, a very small company in Mariestad who sold do-it-yourself snus kits over the round can trademark issue.
Ironically, Swedish Match began introducing a new version of their portion snus can with hinged catch lids in 2013. Both used snus catch lids and hinged catch lids were created by Gallaher Group; now JTI Tobacco.
As I always say after I am cut off at the local pub, "I shall return!" and I have. This is me, Moe Unz, back in my rightful place as Snus eStore Manager of SnusCentral.com.
As you certainly remember, back on 27 September the SnusCIA reported the sudden death of SnusCentral.com Chairman of the Board Grandma Unz, a revolt by the Board of Directors, and my wrongfully being fired. Their report listed me as lying on a hospital floor in critical condition from alcohol poisoning and not expected to survive.
The SnusCIA may be very clever, but they did not understand the strength of my genetically superior liver. I woke up about 14 hours later and left for the SnusCentral Snus Store. After a quick stop for some beer, I arrived to discover Grandma's Will had been discovered and I now owned 49% of SnusCentral.com!
After beating the traitorous Board Members with my broom, we came to an agreement on going on into the future.
I would be reinstated as Manager of the SnusCentral Snus eStore but with one big change. Since it was exposed I was helpless in using a calculator and had no accounting sense, I am not allowed to set the pricing anymore. That doesn't mean I can't beat the CFO with my broom to keep the prices as low as possible while still staying in business. I enjoy doing that and will keep fighting to deliver you lower prices than anyone else.
Annika and her Customer Service Team are still hard at work giving you the best customer service in the snus business. I personally test a can of each snus as it arrives to make sure it is the freshest it can be. That is a hard job but someone has to do it.
Grandma Unz is still dead and will probably remain so. Her death is still considered suspicious by the Lidköping Police and continues under investigation.
The most important thing is that I, Moe Unz, am back running SnusCentral.com. I am sure you find this as exciting as I do.
Our friends at Swedish Match have been very busy while I was gone.
Lab Series 06 Extra Strong Portion Snus, their first Ultra Strong snus having 20mg/gr of nicotine was released, then unreleased, and now is being re-released on 24 October. We should have it back in stock very shortly afterwards. Larry really liked the first version of 06 and is bothering me with emails about when I will ship him Lab Series 06.5. Larry can be a pain in my buttocks sometimes.
He is also bothering me about the 7 November release of Kardus Carnival Blend 2011. Thanks to Norway being allocated 200 of the 600 boxes of Kardus 2011 produced this year, SnusCentral.com is only being allocated 30 boxes. I am meeting with Markus Ersmark of Swedish Match later this week. My broom and I will attempt to convince him to increase our allocation.
This year's Kardus is reported to be amazingly wonderful. If you do not wish to be left coughing on diesel fumes as the snus bus drives away, I would strongly recommend pre-ordering your Kardus Carnival from us as soon as possible. Unless Markus has made special arrangements for me and Larry, we only have 28 boxes of Kardus which can be sold. I did beat our CFO with my broom for the best possible price we could offer Kardus 2011 at.
The Team from the SnusCentral Snus eStore plus Larry and his wife visited Denmark 7 weeks ago to celebrate the 5th Anniversary of V2 Tobacco, makers of the snus brands Thunder, Off Road, Phantom and some others you enjoy but are made for other companies.
The SnusCIA is forbidding me from discussing anything else which happened at the V2 5th Anniversary Celebration. As the saying goes, what happens in Silkeborg stays in Silkeborg.
Congratulations to V2 and to me, Moe Unz. Enjoy your snus!
MOE UNZSnus Legend and ManagerThe Snus Shop at SnusCentral.com
The SnusCIA learned two days ago that Offroad Long Cut Red Blend was almost out of stock. Today that has become a reality; everyone's favorite Snus eStore has taken the product page off-line.
Merry Julesnus! Tis the holiday season once again and visions of Julesnus, or Christmas snus, dance in snuser's heads. This year, instead of just reviewing the Gotlandsnus Julesnus and Nordstrommen Julesnus offerings, I decided to look into the history of Julesnus.
Sweden has a long history of Christmas-themed cigars, cigarettes and pipe tobacco, so it would seem like a natural progression to extend that flavoring to snus. Surely in the last 200 years, someone had produced a Christmas snus; a tradition which was born again in the early 21st century. I was very surprised by what I discovered.
There is a legend surrounding Julesnus stemming from an incident in December 1836. It seems that Hedvig Unz and JF Ljungolf were attending the same Christmas party.
As was his habit, Unz became extremely drunk and began wildly gesturing with his mug of GLÖGG, the classic Swedish warm Christmas drink. His arm banged into that of Ljungolf and Unz's drink splashed into Ljungolf's open snuff box of Ettan snus.
Ljungolf was incensed and stormed out of the party. He never said if he had tasted the GLÖGG-soaked Ettan but since he never produced a Christmas Snus, it's safe to say he was not impressed if he had.
Unz was later found passed out in a snow drift and had no memory of the incident the next day. This is a common holiday occurrence within the snus-legendary Unz family to this day and also, as a bit of trivia, Per Andersson of JTI Sweden.
Phantom Brown White Portion Snus by V2 tobacco has been discontinued effective immediately, according to Patrick Vogel of V2. There is some remaining stock but very little. If by chance you enjoy Phantom Brown White Portion, you are advised to purchase it quickly.
For everyone else, no great loss or surprise. V2 has delivered some outstanding snuses and continues to do so. Brown White Portion just wasn't one of them....by far.
Director UNZSnusCENTRAL Intelligence Agency
Tweet to @Mr_UNZ
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