After 2 and a half years of fumbling the Swedish Match application for Modified Risk Tobacco Product (MRTP) status on their General Snus products sold in US convenience stores, the FDA announced on Dec 14th they had taken "action".
After a careful review of the entire MRTPA process concerning General Snus and FDA's eventual ruling, a fair-minded person can only conclude that NO tobacco product will ever win MRTP status, regardless of the merits, from this FDA Center for Tobacco Products.
This begs the question, Congressional mandate notwithstanding, why does FDA perpetuate this cruel, expensive, and time consuming farce? Simply make the MRTPA process a one page form, hold the required public comment period, and then deny the application. That would save both the government and the manufacturer huge amounts of money while delivering the same outcome as the current process...minus the hypocrisy.
Recognizing the popularity of higher nicotine Swedish snus, Swedish Match will be unveiling Kaliber+ Snus next week....
In Q2 2016 the Swedish government took two major actions concerning Swedish snus. At the time, the first seemed unnecessary and the second only confirmed the weakness of Stockholm when it came to their own free trade interests between Sweden and the EU.
On 1 July 2016 a third snus action was taken, this time not by the Swedish government but by Swedish snus manufacturing giant Swedish Match AB. Looking at all three actions together begs the question: were these coordinated actions by Sweden and Swedish Match to finally eliminate the EU ban on Swedish snus or just an odd coincidence?
Swedish Match North America (SMNA) is dramatically expanding the availability of ZYN nt tobacco-free nicotine pouch products into the western United States. Three questions come immediately to mind: 1) What the hell is ZYN, 2) If ZYN is tobacco-free but has nicotine, why is Swedish Match making it? and 3) As a Swedish Match snus user, why should I be interested in ZYN nt?
Fortunately, I am now in position to answer those questions and more.....
The release of the Göteborgs Rapé White Stark Portion Snus Limited Edition is significant in three ways. However the flavor is not one of these.
Goteborgs Rapé White Stark (Strong) portion snus is just what it is named; a higher nicotine version of the classic Goteborgs Rapé White. The taste is the same mellow tobacco flavor with notes of juniper, citrus and lavender.
It basically is a limited edition Rapé (150,000 cans)........ Read MORE...
UPDATE 23 May 2016: This is the first time the new Super Slim portion was used in a production environment and machine calibration was more challenging than anticipated.
General G.3 Super Slim Strong Mint Portion Snus is now finally available to purchase!
The Swedish National Food Agency (think FDA in the US) is the authority that issues regulations for snus/chewing tobacco manufacturers in Sweden.
A revised regulation specifying the permitted content of any snus sold on the Swedish market was issued on 11 April 2016, specifying not only which additives may be used, but the permitted maximum levels for certain undesirable substances.....
Swedish Match believes that tobacco regulation will continuously become more global in character and steadily increase in scope...
Snus flavored with spirits is a tradition going back hundreds of years to the beginnings of snus itself. Farmers in Sweden who made the first snuses for their own use often went beyond the basic tobacco, water, and salt recipe. It comes as no surprise that wine and spirits were among the different ingredients added to home-made snus.
Mass-marketed Swedish snus flavored with alcoholic beverages have come a long way since Probe Whiskey Portion Snus was launched in 1994. While Probe has been delisted this year, 2016 will bring forth new snuses flavored with whisky, rum, and bourbon....
UPDATED: Swedish snus manufacturers and Swedish Match in particular have a problem: unauthorized information on future product releases leaking all over social media and other sources prior to the official release.....
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