After 2 and a half years of fumbling the Swedish Match application for Modified Risk Tobacco Product (MRTP) status on their General Snus products sold in US convenience stores, the FDA announced on Dec 14th they had taken "action".
After a careful review of the entire MRTPA process concerning General Snus and FDA's eventual ruling, a fair-minded person can only conclude that NO tobacco product will ever win MRTP status, regardless of the merits, from this FDA Center for Tobacco Products.
This begs the question, Congressional mandate notwithstanding, why does FDA perpetuate this cruel, expensive, and time consuming farce? Simply make the MRTPA process a one page form, hold the required public comment period, and then deny the application. That would save both the government and the manufacturer huge amounts of money while delivering the same outcome as the current process...minus the hypocrisy.
You will never see published a letter from a cigarette smoker thanking Altria or Reynolds American for addicting them to nicotine through cigarettes. Likewise, a short note saying "I'm a life-long smoker. So happy today to learn I have lung cancer!" is even more unlikely.
In the case of nicotine-addicts now cigarette-free because of Swedish snus, thank you letters and testimonials are more the rule than the exception.....
General ONYX Strong Portion Snus: if you're looking for a great snus then this is the stuff to get! ONYX has been the flagship of the General Snus line since 2006 and it is quickly apparent why……
Snus flavored with spirits is a tradition going back hundreds of years to the beginnings of snus itself. Farmers in Sweden who made the first snuses for their own use often went beyond the basic tobacco, water, and salt recipe. It comes as no surprise that wine and spirits were among the different ingredients added to home-made snus.
Mass-marketed Swedish snus flavored with alcoholic beverages have come a long way since Probe Whiskey Portion Snus was launched in 1994. While Probe has been delisted this year, 2016 will bring forth new snuses flavored with whisky, rum, and bourbon....
Since 2014 Swedish Match and Mackmyra Whisky have been secretly collaborating on a premium whisky snus project; General Mackmyra Whisky Snus. The release was timed to occur in 2016; the 150th anniversary year of General Snus.
Not a word of General Mackmyra leaked out until December 2015; 5 months prior to its planned release date and 3 months prior to the official product announcement. Numerous pictures, reviews, and product information spread like a virus throughout social media, much to the chagrin of Swedish Match.
It seemed there was little more to know about General Mackmyra prior to the official 15 Feb 2016 (GMT+1) product announcement but I'm happy to tell you there is some tasty information left plus some snus trivia which I can finally now share with you....
General Kardus Fäviken 2016 is one of the most exciting Kardus special edition snuses ever issued; at least since my favorite Kardus Superior Edition 2009 was released.
General Kardus Fäviken 2016 is very special for a few reasons. This year is the 150th Anniversary of General Snus, the world's largest selling brand of Swedish Snus.
As such, this year's Kardus had to be not only unique, but an exquisite expression of the soul of Johan A Boman who created General Snus in 1866 as reinterpreted by a comparable genius in his own craft today. This man is Chef Magnus Nilsson at Fäviken Magasinet.....
This year there have been a rash of WikiLeaks-style unofficial snus product information leaks. Some have appeared on Instagram but some are from inside sources. Swedish Match has suffered the worst and is yet to plug the internal leaker.
The upcoming launch of GR' Original Portion Snus, The LAB 22 and LAB 24 slim portion snuses with Zylitol, and Nick & Johnny Green Ice Slim portion are old news now although not yet on the market......
A notice on the Federal Register that indicates the Swedish Match General Snus Modified Risk Tobacco Product Application (MRTPA) will be published tomorrow.
Since accepting the General Snus application in August of last year, the FDA Center for Tobacco Products (CTP) has on several occasions asked for additional or clarifying information. These amendments will now be available for a second 30-day public comment period ending August 31.
After this comment period ends, FDA Tobacco Czar Mitch Zeller should be able to finally make a final decision on the fate of the General Snus MRTPA.
To paraphrase Mark Twain, the reports of the death of the General Snus Reduced Harm Tobacco Product (MRTP) application have been greatly exaggerated.
Friday afternoon, the anti-all-tobacco crowd and media immediately began reporting that the FDA Tobacco Products Scientific Advisory Committee (TPSAC) had "turned down" the General Snus application; that "approval was denied", that the MRTP application had been "voted down" and in the case of Matthew Myers of Tobacco Free Kids, the Swedish Match application was "poorly written" and "full of holes".
As more information about the TPSAC deliberations began to trickle out, a different picture began emerging.....
The loudest sound in the Swedish snus industry lately has been the silence. There have only been a few new products worthy of note released so far in 2015, some with little fanfare.
V2 Tobacco, makers of Thunder snus, Offroad snus, and Phantom snus will be releasing a new product in early March. They are also busy formulating five new flavors for the next Thunder Snus Limited Edition.....
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