You will never see published a letter from a cigarette smoker thanking Altria or Reynolds American for addicting them to nicotine through cigarettes. Likewise, a short note saying "I'm a life-long smoker. So happy today to learn I have lung cancer!" is even more unlikely.
In the case of nicotine-addicts now cigarette-free because of Swedish snus, thank you letters and testimonials are more the rule than the exception.....
Once again, the Swedish government caved to EU interference concerning Swedish snus. On May 20, 2016 the EU's Tobacco Products Directive was implemented in Swedish legislation, which among other things means new health warnings on snus cans.....
Swedish Match believes that tobacco regulation will continuously become more global in character and steadily increase in scope...
Today, FDA issued a quite frankly poorly written press release entitled FDA issues first product marketing orders through premarket tobacco application pathway.
Since General Snus and the eight products Swedish Match sells over-the-counter (OTC) are involved, there has been understandable confusion. Up until now, the focus on US General Snus OTC products has revolved around the Modified Risk Tobacco Product Application (MRTPA) made by Swedish Match over a year ago.
In their General Snus MRTPA, Swedish Match is asking FDA to eliminate and/or change three of the four mandatory warning labels required on all cans of snus sold in the US. The most obvious are eliminating the cancer and tooth loss labels since they are so factually inaccurate.
Today's announcement concerns General Snus and the Premarket Tobacco Application (PMTA) pathway. Confused yet? I was after reading the FDA press release since they jumbled both PMTA and MRTP in a statement only a technocrat could love.
A notice on the Federal Register that indicates the Swedish Match General Snus Modified Risk Tobacco Product Application (MRTPA) will be published tomorrow.
Since accepting the General Snus application in August of last year, the FDA Center for Tobacco Products (CTP) has on several occasions asked for additional or clarifying information. These amendments will now be available for a second 30-day public comment period ending August 31.
After this comment period ends, FDA Tobacco Czar Mitch Zeller should be able to finally make a final decision on the fate of the General Snus MRTPA.
To paraphrase Mark Twain, the reports of the death of the General Snus Reduced Harm Tobacco Product (MRTP) application have been greatly exaggerated.
Friday afternoon, the anti-all-tobacco crowd and media immediately began reporting that the FDA Tobacco Products Scientific Advisory Committee (TPSAC) had "turned down" the General Snus application; that "approval was denied", that the MRTP application had been "voted down" and in the case of Matthew Myers of Tobacco Free Kids, the Swedish Match application was "poorly written" and "full of holes".
As more information about the TPSAC deliberations began to trickle out, a different picture began emerging.....
Swedish Snus manufacturer Gotlandssnus AB, makers of the Jakobssons, Gotlands, and Gotlandssnus brands of snus, suffered a defeat at the hands of the US FDA, a source in Sweden reported.
Gotlandssnus has been selling the Jakobsson's brand of snus over-the-counter in a limited number of US stores for the past two years.
Updated 18 August 2015 - NOTE: This story was originally published on 29 September 2014 during the first FDA Public Comment Period on the General Snus MRTPA. Fast forward almost 11 months and we are reaching the 31 August 2015 for the second and final Public Comment Period. If you haven't already acted, now is the time to do so.
This article contains my 2014 statement to FDA which was published in the Federal Register. It was just my snus story from the heart. This is what FDA needs see.
You can then review my 30 July 2015 General Snus MRTPA update for instructions on how to get your opinion on the record. This is our last chance!
The General Snus Modified Risk Tobacco Product (MRTP) application to FDA was the subject of this call to action for snus users in the USA. Swedish Snus Ambassador to the United States Larry Waters was the guest on this Snus Podcast.
Larry and Chad discussed what the General Snus MRTP application means for the future of Swedish snus in the US and why every single American snuser must weigh in with FDA very quickly.
Moe Unz, legendary Manager of the SnusCentral.com Snus Shop was also a scheduled guest.
- About SnusCentral.org- About Larry Waters- About Moe Unz (biography in progess)
UPDATED 27 Aug 2014: Two months ago, Swedish Snus giant Swedish Match presented FDA with a formal application that the General Snus products sold over-the-counter (OTC) in the United States be reclassified as Modified Risk Tobacco Products (MRTP).
I wrote an article back in February 2009 entitled The Tobacco Control Act: Wasted Taxpayer Dollars and the new Tobacco Black Market. In the article, I previewed the first view of snus can labeling with the four now-required smokeless tobacco warning labels.
I also went on something of a rant as to how 3 of the 4 warnings did not apply to Swedish snus and drove away cigarette smokers looking for a safer nicotine alternative. Ignoring my arguments, FDA went forward with enacting the inaccurate (for Swedish snus) smokeless tobacco warning labels effective 22 June 2010.
In their MRTP application to FDA, Swedish Match made the same case...in a 100,000 page long application. Such is the challenge of justifying General Snus to FDA as being deserving MRTP status.
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