Tuesday, 18 August 2015 00:21

Göteborgs Rapé Snus goes Back to the Future

Written by Larry Waters
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Göteborgs Rapé Original Portion Snus circa 1996Back in the 1990's there was a snus called Göteborgs Rapé Original Portion.  In 1997, Swedish Match invented the white portion and introduced the now iconic Göteborgs Rapé White Portion Snus in 1998.

Today, Göteborgs Rapé exists in a variety of white portion versions from mini to slim to large as well as the classic loose snus version. 

Perhaps it was an oversight; perhaps the sales numbers of the new white portion version were so spectacular, but Swedish Match ceased production of Göteborgs Rapé Original Portion snus in 2000.

In two weeks, Swedish Match planned to make the big announcement that Göteborgs Rapé Original Large Portion Snus was back for 2015.  That was before advertising graphics of the new GR' Original mysteriously and unauthorized began showing up on Instagram.

Snus Legend Moe Unz takes it from here with his latest blog post, Göteborgs Rapé Original Portion Returns!

I can't wait to try it.

LARRY WATERS

Swedish Snus Ambassador to the United States
Reporting for SnusCENTRAL.org

 

Read 2235 times Last modified on Tuesday, 08 September 2015 15:11

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