Sunday, 15 March 2015 15:36

Strong Dollar means Low Swedish snus prices for Americans

Written by Larry Waters
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Both the US dollar and the Swedish Krona are up against the Euro.  Today one dollar would buy 1.05 Euro, a huge drop from 1.40 about a year ago. 

What this means for American users of Swedish snus is that while snus prices (and taxes) are rising in Sweden, they are dropping dramatically for Americans buying Swedish snus from eStores in Sweden....

More Swedish Snus for your money!

A strong dollar makes Swedish snus a bargain!"Some snuses are now priced 1 USD or more less than they were a year ago.  Across our entire snus catalog, prices have dropped significantly." says Moe Unz, Swedish snus legend and manager of the Snus Shop.  "It is a very good time to be a snuser in America".

Since snus manufacturers price their products in Swedish Krona (SEK), we asked Unz how Americans were able to buy Swedish snus cheaper in dollars.

"I have no idea; I am a snus manager, not a currency trader." Unz replied.  "I do know that between lower shipping costs and the strength of the USD, the amount Americans are charged per order is much less for the same snus than they paid a year ago."

"I also know that when I order my whisky in euro's, I am getting much more whisky for my money than a year ago too.  I am in heaven!"

New Snus and General Kardus

There will be a good amount of new snus products and some returning friends beginning the very end of March/early April.

XRANGE Snus coming soon....Swedish Match will be releasing their XRANGE brand starting with five snus offerings.  Four are rebranded versions of old favorites but there is a new addition with more to follow. 

XRANGE is scheduled to be released Week 16 but could make a surprise entrance earlier.

When Swedish Match created the 4000 boxes of General Kardus Selection 2015 in December, I wrote that when it comes to timing, think of General Kardus as a wine, not a snus.  The flavor improves with age and is at its best 8-12 weeks from the date of manufacture.

I don't know of a single person who bought General Kardus in December who didn't break the seal on the can as soon as it arrived.  Fortunately, Swedish Match anticipated this.

Of the 4000 boxes of General Kardus made, only 2000 were released in December.  The remaining 2000 properly aged boxes of General Kardus 2015 will be released within the next few weeks.

As with the December release, Moe Unz is estimating the Snus Shop will sell out the second release in less than an hour.  More news as it becomes available so good luck to the future fortunate few!

V2 Tobacco has just released Offroad Silver and Lakrits White Dry snuses.  After huge input from Thunder Snus fans, V2 Tobacco is also creating 5 new flavored Thunder snuses for this year's Special Edition.

The Thunder Special Edition 2015 will feature their giant snus can containing 2 cans each of the 5 new flavors.  More news on the flavors and release date as they become available.

Enjoy your (cheaper than ever if you're an American) REAL snus!

LARRY WATERSGreat Seal of the Swedish Snus Ambassador to the USA

Swedish Snus Ambassador to the United States
Reporting From Sweden and the USA for

Read 3335 times Last modified on Wednesday, 29 April 2015 16:48


  • Comment Link Moe Unz Monday, 13 April 2015 15:26 posted by Moe Unz

    RS, General Kardus 2015 arrived at today! We had no prior notification from Swedish Match.

    4000 boxes total were manufactured. 2000 were released in Dec. 2014...we sold out our allocation in less than 45 minutes.

    Below is the link to buy General Kardus Selection 2015. If it says "out of stock", then that is it. If not, buy quickly!

    Thanks to the strong USD, Kardus 2015 is $15 less than last time! It is also properly aged so you can happily open the can as soon as you receive it.

    Good luck from me, Moe Unz!

  • Comment Link RS Friday, 10 April 2015 02:24 posted by RS

    Any update on Kardus? Will there be any way to pre-order it?

    Also my captcha was 911 so this is clearly an emergency and the website knows it!!

  • Comment Link Larry Waters Tuesday, 17 March 2015 01:36 posted by Larry Waters

    It is sad, Frank. Canadian customs fees, like many other nations, are absolutely insane when it comes to tobacco. $18.50 a can is ridiculous. Hopefully someday you and others will get a government in power who will stop persecuting legal snus users.

    As to the exchange rate, I feel your pain. The last time I went to the UK and Denmark, the USD was underwater against the local currancy. Forgive my joy that finally Americans are on the good side of that equation. I'm sorry that my Canadian friends are suffering but grateful that Americans are finally getting a break....for as long as it lasts.

  • Comment Link Frank Monday, 16 March 2015 19:25 posted by Frank

    While it may be good for our American friends. Meanwhile just across the North American boarder, Canadians are paying 31% more to buy one American dollar plus all of my snus orders are getting hit by Canada customs making it cheaper to buy snus in Canada at $18.50 a can. It's sad but true.


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