"I have never seen anything like this in snus history!", exclaimed SnusCentral.com Snus Shop Manager Moe Unz. "We have never had any limited edition snus sell out anywhere near this quickly. My first thought was why did I not hide more of the Thunder Limited Edition in my personal snus chiller?"
A panicked snusing public turned to lesser snus eStores which were cleaned out a few days later.
Making the Thunder Limited Edition sell-out even more amazing, this was not a small run by limited edition snus standards. Three thousand special limited edition cans containing 30,000 cans of 5 new flavors of Thunder Extra Strong snus were produced.
To put that in perspective, when Swedish Match used to produce their annual Kardus Superior Edition product, only 600 were released each year.
Introducing Thunder Limited Edition Version 2
By 7 July 2014, V2 Tobacco of Denmark will be distributing the 5 different snuses contained in the May 2014 Limited Edition. The Uber-Director of Distribution at V2 is famous for under-promising and over-delivering.
- Thunder Caramel-Vanilla Extra Strong Portion Snus
- Thunder Melon Extra Strong Portion Snus
- Thunder Apple Extra Strong Portion Snus
- Thunder Lemon Extra Strong Portion Snus
- Thunder Eucalyptus Extra Strong Portion Snus
This time, there will be no Limited Edition Master Can and consumers can purchase all 5 Thunder limited edition flavors by the can or 10 can roll.
Depending on how each individual flavor sells over the first few months, some or all of them could become permanent members of the Thunder Extra Strong Snus family. You, the snus loving public, will determine the outcome by what and how much you purchase.
So my question to the lucky 2999 of you (I was lucky enough to get one, making 3000) who grabbed the first version of the Thunder Limited Edition 2014 is this: which flavor(s) would YOU like to see made permanent additions to the Thunder Snus line?
As always, Enjoy your Snus!
Swedish Snus Ambassador to the United States
Reporting for SnusCENTRAL.org