This snus I have tried. Swedish Match gave us samples at their secret February New York Snus Summit. Think General Ekstra Sterk/Extra Strong only in a long portion pouch.
There is a slight difference in taste primarily due to the different run rates of original vs long portion pouches. If the recipe was changed at all, it was very slightly. In a head to head comparison, I was surprised to find I was leaning towards the General Long Extra Strong version.
This is particularly significant to the world of snus as General Ekstra Sterk portion (I'm still not used to calling it General Extra Strong portion) has been my favorite high nicotine snus since it was first released in December of 2008. For me to consider a replacement by General Long Extra Strong is indeed a snus event of world-wide significance.
Both Goteborg's Rape' Lime White Portion snus and General Long Extra Strong snus are scheduled to be released Week 18; the week of April 23rd 2012.
A new Catch Collection mini portion snus will also be released Week 18 to replace the current Catch Lafayette Street. The Catch Collection rotates their offerings every quarter.
Congratulations to Markus Ersmark
Twelve year Swedish Match veteran Markus Ersmark has taken on a significant new role. Effective March 1st, Markus moved to the management team of the Swedish Match/Philip Morris International Joint Venture company, SMPM International AB, as Area Manager of the Latin and Central American Region.
Ersmark's name is a familiar one to most consumers of Swedish snus around the world. If it wasn't, I wouldn't be writing about him as you the reader would be bored.
Markus was one of the first to embrace the snus blogger community and their members. Swedish Match's strong on-line visibility, name recognition, and high regard in the United States can be directly linked to the efforts and vision of Markus Ersmark and a very small group of like-minded individuals in Stockholm.
As SMPM International begins it's world-wide expansion in earnest, I am confident the success they will acheive will in large part be attributable to visionary and talented managers like Mr. Ersmark. I hope he received a lot of stock options for making the move from Swedish Match to SMPMI. He's worth it.
On a personal note, I will miss working with Markus on a regular basis. He was a regular contributor to SnusCentral.org until he was muzzled by the PACT Act and Tobacco Control Act. Best of luck, Markus and congratulations for this well-deserved promotion.
Looking forward to Week 18,
Swedish Snus Ambassador to the United States
Reporting for SnusCENTRAL.org