Reynolds American launch a new series of Camel SNUS print ads today sure to ruin Christmas for the FDA. Like their previous incarnations, these ads promote Camel SNUS as a way for cigarette smokers to quit cigarettes....without quite crossing the line FDA has drawn when it comes to telling the public the truth about snus as a reduced harm alternative to deadly cigarettes.
How long Reynolds will be able to get away with truthful pro-snus advertising will be in doubt in 2012. FDA is in the public comment phase of the process to impose new and more deceitful rules concerning among other things, the advertising of snus and other modified risk tobacco products. I have no doubt that muzzling Reynolds and protecting ineffective Big Pharma so-called smoking cessation products will be at the top of their agenda when the new advertising rules are written.
Convenience Store Decisions published an article on the new Camel SNUS ad campaign earlier today which is worth reading. Below are the three new ads in all their glory. Well done, Reynolds! Merry Christmas, Dr. Deyton.
Smoke-Free for 4 1/2 years thanks to Swedish Snus,
FORMER Smoker; CURRENT Swedish Snus User
Reporting for SnusCENTRAL.org