Monday, 20 December 2010 20:27

Click Swedish Snus is back!

Written by Larry Waters
Rate this item
(0 votes)

Snus Lord Larry Waters (maybe...could just be a random graphic)Back in 2001, Swedish Match launched Click Portion Snus in India. Don't worry; it tasted absolutely nothing like Chaini Khaini.  Click Snus was REAL snus and was a huge success.  On Feb 21st 2003, Click Licorice Portion Snus was added to the line-up.  The Click brand was becoming such a success that Swedish Match decided to take Click international.

The Click brand was launched in Russia and plans were made to launch Click Snus in Japan.  Back then, Swedish Match's entry into South Africa, Russia, and India was the talk of the international tobacco industry and Click Portion Snus was the star.

While Click Snus was made at the Gothenburg Factory under the same GothiaTek standards the other Swedish Match snus products were held to, it was never released in Sweden.  Click was created to be a Swedish snus product for emerging world markets.

Fast forward to 2010: Swedish Match and Philip Morris International continue their joint venture designed to use PMI's clout, Swedish Match's products and snus making expertise to enter new global markets as a much more aggressive/significant force to be reckoned with.  As for the Click brand name, 2010-2011 brings back a great snus with a very unique product launch schedule.

Click White Portion Snus 2010 - The Snus

Click White Portion SnusThe first snus being launched under the new Click Snus brand is a white portion.  Driven in particular by focus groups and sales in the US, Swedish Match has now become particularly fond of white portion snus variants. Their new snus factory in Kungälv specializes in making white portions so the new Click White will be made there instead of it's original birthplace in Gothenburg.

The first batch of US consumer try-out kits included General Original Portion Snus.   By the second batch, General Original had been removed and samples of 4 different white portions were included:  General White, General Wintergreen, General Mini Mint and General Large Mint.  Don't look for those try-out samplers today; FDA and the Tobacco Control Act made them illegal as of Jun 22nd, 2010.  Fortunately, they served their purpose in establishing that potential American snusers in general desired a slower running snus than wet portions delivered.

A can of Click White Portion snus contains 24 one gram portions which is very refreshing in this day of 0.9 gram or less so-called regular portions.  Click White is a regular strength snus; 8mg/portion of nicotine.

As the product hasn't been released yet, I was unable to find any Click sample cans (at least ones with snus left in them) when visiting our warehouse in Lidköping Sweden earlier in the month.  SnusCentral.com Store Manager Moe Unz had a very guilty look on his face so we know what happened there.

The one sentence flavor description of Click White Swedish Match published seemed similar to the one for their Tre Ankare snus.  I'm told in very broad terms, this may be true but Click will have a flavor all it's own distinct from Tre Ankare.  Logically, since Click White Portion and the Click brand is not a limited edition snus but a full production brand, it wouldn't make sense for it to be a re-branded Tre Ankare.

Samples for myself and Julls of SnusCENTRAL YouTube should ship out of our Snus eStore this week.  We will both bring you our thoughts once we have tried them.

Click White Portion Snus 2010 - The Product Introduction

Swedish Match has decided to introduce Click Snus differently than other new snus releases.  A very select group of Swedish Snus eStores will be the only places to order Click Snus for the first 6 months.

In month 7, Click will be made available to almost all of the remaining authorized Swedish Match Internet snus shops.  Roughly the same time this occurs, Swedish Match Distribution (SMD) will launch Click Snus over the counter in Sweden.

Fortunately, Moe Unz was in hiding at the time and I'm very happy to report our humble Snus eStore at SnusCentral.com will be among the first to offer Click Snus for sale.  Our Snus eStore is accepting pre-orders as of now.  We are hoping to receive our first shipment of Click before Christmas or no later than the following week.

Click Snus and more new REAL snus

A new brand of snus from an established and excellent Swedish snus maker is always exciting for snus lovers around the world.  I'm hoping Click White Portion Snus will be worthy of inclusion in my regular rotation.

During Week 1 of 2011, the Catch Collection Flavor will be Catch Chill.  Swedish Match consumers in Sweden were invited to vote on which previously released Catch Collection The 2011 Return of Catch Chill!flavor they wanted to come back.  With all the votes counted, the winner was Catch Chill.  If this was one of your past favorites, you'll be able to re-live the Catch Chill experience very soon.  More on Catch Chill in a future article.

The FDA may be trying to stamp out snus and the EU is now trying to eliminate shipments of snus between EU countries.  Despite this insanity, REAL snus lives on and so does Click Snus by Swedish Match.

Merry Christmas and a Happy Snus Year,

LARRY WATERS

Swedish Snus Ambassador to the United States
Reporting From Sweden and the USA for SnusCENTRAL.org

Great Seal of the Swedish Snus Ambassador to the United States

 

 

 

 

 

 

 

 

 

Read 8523 times Last modified on Saturday, 14 December 2013 00:05

2 comments

  • Comment Link Larry Waters Sunday, 08 February 2015 18:03 posted by Larry Waters

    Cl!ck Snus was discontinued by Swedish Match about 8 months after this article was written. According to inside sources at Swedish Match, it was only reissued to renew the the Cl!ck trademark.

    We've also learned since them that Cl!ck snus was essentially Tre Ankare White Portion in the Cl!ck can.

    If you are still buying cans of Cl!ck, check the expiration dates: they should all be expired by now.

    If you liked Cl!ck, give the Tre Ankare a try as it's the same snus. You could even dump the portions into an old Cl!ck can to keep the dream alive!

    Here's the link to the follow-up article on Cl!ck: http://www.snuscentral.org/snus-news/mr-unz-reports/item/489-click-swedish-snus-discontinued-click-quick-while-you-can

    Good luck with the new teaching job!

    Report
  • Comment Link Alexander Lopez Saturday, 07 February 2015 10:45 posted by Alexander Lopez

    is click still available in India ?
    I am planning on taking a teaching job out there , and am worried about getting hold of snus

    Report

Leave a comment

Your Comments will be reviewed by our moderator. Thanks for your thoughts!

Login

Latest Member Snus Reviews

Skruf Greatness

Matt Campbell , Wednesday, March 23, 2016 I have has so many different Snus During my career of ...

Great snus!

Daniel M. , Sunday, January 24, 2016 Thunder Ultra Cool Mint white dry is a great snus. I bought...

This was a disappointment to me.

Bryon R. , Tuesday, October 27, 2015 Skruf Original Portion Snus is nothing to brag to mom about....

An awesome los snus

Justin S. , Tuesday, October 27, 2015 Röda Lacket Loose Snus is just awesome. In the loose ...

I love the smell of chocolate in the morning

Bryon R. , Tuesday, October 27, 2015 Ettan Original Portion snus absolutely billows a dark ...

It's like Ettan portion’s weird half-brother.

Bryon R. , Tuesday, October 27, 2015 This snus has a good quality tobacco and portion material ...

Smells EXACTLY as one would expect

Bryon R. , Tuesday, October 27, 2015 Probe Whisky loose snus smells of tobacco and whiskey. Its ...

Really good snus!

Chris M. , Saturday, August 22, 2015 General Snus is the only real snus I can buy in American ...

A staple snus for me

Larry Waters , Saturday, August 15, 2015 This XRANGE snus is essentially Göteborgs Rapé Large White...

This is a great snus!

Teri S. , Friday, August 14, 2015 Olde Ving Fudge portion had a very different snus flavor for...

Snus Central Twitter

Follow Larry Waters on Twitter!
You don't have to be a northerner to buy Snus at SnusCENTRAL.com - We ship to all 50 United States ... AND around the world (where legal)! Get snus from SnusCENTRAL !!!

Latest News from SnusCENTRAL

Snus User turns Pro: the Amazing Offroad Brandy Alexander Portion Snus Story

I don't often write snus reviews. It's not that I can't; it's just that my credo has… Read More...

US Cities Banning Wintergreen and Mint Smokeless Tobacco AND Snus

The calls for banning flavored nicotine-containing products has been primarily a long and… Read More...

Swedish Match pulls General Loose Snus from US Stores

General Loose (lös) Snus doesn't make the cut in US stores Based on consumer demand,… Read More...

Perfect Facebook Like Box Sidebar