When I saw the new can graphics today, something else occurred to me. No disrespect intended towards Rocker, but Swedish Match has the absolute finest snus production facilities on planet Earth. Their very proprietary GothiaTek standards and processes would be above Rocker's capabilities. And finally, Swedish Match has the finest selection and quality control in terms of purchasing raw tobacco. I learned about that in detail during one of my secret briefings. What Swedish Match refuses as substandard for GothiaTek is not burned....it is sold to other snus and cigar manufacturers around the world (I think most likely to American snus manufacturers).
Even if Swedish Match kept the original 1847 recipe, there would have to be a flavor change because of the tobacco and production methods. I wonder if PMI and SMAB decided to increase the snus per can from 21.6 grams to 24 grams if for no other reason than not having to retool the production line? Will the White Portions be in the black pouches? Will both versions have the snus arranged in the attractive star pattern?
When the new cans containing 1847 made by Swedish Match for PMI arrive, I will be one of the first ones to try them if I have to fly back to Sweden to accomplish that. We're not just talking about new cans: we're talking about PMI 1847 snus as made by SWM. I'm saving a couple of cans of the current 1847 in the freezer so I can compare them. One thing I do know as that as tasty as 1847 White is now , both the White and the Portion will be the PMI recipe taken to knew heights!
Swedish Match is projecting a November release although I'm sure some of the Rocker-made 1847 will still be floating around. It won't be at everyone's favorite snus store; SnusCentral.com. That I can assure you. NOTE TO SWEDISH MATCH: I still think 1847 Starks are a good idea (and I'm still opinionated).
Yours in Snus,
Swedish Snus Ambassador to the United States
Reporting From Sweden and the USA for SnusCENTRAL.org