Larry Waters Reports!

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What FDA MRTP Status for General Snus Really Means

On a Monday conference call with FDA, Swedish Match US was blind-sided.  FDA said there could be good news concerning the Modified Risk Tobacco Product (MRTP) application for General Snus

Larry Waters Reports!

ZYN Nicotine Pouches Available Nationwide on April 1

Swedish Match was very cautious when it entered the tobacco-free nicotine pouch market back in 2014.  It started with a limited number of test cities where ZYN was well received. 

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Why did BAT kill the EPOK brand for LYFT?

All White tobacco and all white nicotine products have been around for some time.  Early examples go back to 1999 with the introduction of Nicorette. Later offerings of all white

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The Mystery Company behind the All White Snus Revolution

More All White Nicotine Pouches Coming The SnusCENTRAL Intelligence Agency (SnusCIA) has intercepted communications indicating new strategic collaborations in the All White Snus arena.

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All-White Snus in the US

Traditional Snus was developed in Sweden in the 18th century as an oral tobacco product which doesn’t involve spitting.  It has evolved into mostly pouched tobacco products placed under the

Larry Waters Reports!

Skruf cans the Black Line Snus Brand

In 2017, the Skruf AB division of Imperial Tobacco added a mysterious new brand of snus called Black Line.  As the story goes, a group of rogue Skruf employees met

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Sweden Mandates Minimum 20 Snus Portions per Can

New Tobacco Rules a positive for Snus Users The Swedish Parliament (Riksdag) recently responded to the government’s request for new rules concerning tobacco products.  Some of these concerned cigarettes and

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Swedish Match to release new snus offerings in US stores!

New Thunder Xtreme in Original Strength and Strong Nicotine At SnusCon 2018 in Chicago on June 10th, Swedish Match North America (SMNA) unveiled a new snus offering for US brick

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Snus User turns Pro: the Amazing Offroad Brandy Alexander Portion Snus Story

I don’t often write snus reviews.  It’s not that I can’t; it’s just that my credo has always been in judging a snus, the mouth of each snus user is

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US Cities Banning Wintergreen and Mint Smokeless Tobacco AND Snus

The calls for banning flavored nicotine-containing products has been primarily a long and vocal one when it comes to vapor and e-cigarettes.  Poking out of the eSmoke debate is a

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Swedish Match pulls General Loose Snus from US Stores

General Loose (lös) Snus doesn’t make the cut in US stores Based on consumer demand, Swedish Match North America (SMNA) has pulled the loose cut version of General Snus from

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Swedish Match acquires snus maker V2 Tobacco

Swedish Match acquires Danish snus manufacturer V2 Tobacco! In a surprise announcement this morning, V2 Tobacco announced they had been aquired by Swedish Match AB.  V2 Tobacco is a privately

Larry Waters Reports!

Ultimate Snus Survival Kit for the Nuclear or Zombie Apocalypse

Keep snusing after the apocalypse The SnusCENTRAL.org Bunker, located at an undisclosed location in Texas, USA, receive a shipment of the new Offroad End-of-the-World Snus Survival Kits. Each kit contains

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Swedish Match MRTPA denial shows FDA approval process is a Farce

After 2 and a half years of fumbling the Swedish Match application for Modified Risk Tobacco Product (MRTP) status on their General Snus products sold in US convenience stores, the

Larry Waters Reports!

Swedish Match to Delist XRANGE Grov and Salmiac Slim Portion Snus

According to an inside source at Swedish Match speaking on condition of anonymity, Swedish Match will be discontinuing two snuses in their popular XRANGE brand:  XRANGE Grov Slim Portion Snus

Larry Waters Reports!

What is up with Oden’s Snus and GN Tobacco?

The origins of what became GN Tobacco are somewhat murky.  What was always clear is that the initial Oden’s Snus marketing plan hinged on offering the snus with the highest

Larry Waters Reports!

A Letter about Swedish Snus you will NEVER see from Big Tobacco

You will never see published a letter from a cigarette smoker thanking Altria or Reynolds American for addicting them to nicotine through cigarettes.  Likewise, a short note saying "I'm a
Larry Waters Reports!

Swiss Bureaucrats Ban Swedish Snus

Catching even Swiss legislators and consumers by surprise, the Swiss Federal Office of Public Health (BAG) redefined the definition of “smokeless tobacco” to specifically ban Swedish snus and similarly packaged

Larry Waters Reports!

New Swedish Strategy for Ending the EU Snus Ban

In Q2 2016 the Swedish government took two major actions concerning Swedish snus.  At the time, the first seemed unnecessary and the second only confirmed the weakness of Stockholm when

Larry Waters Reports!

US distribution of mystery product ZYN nt Tobacco-free Nicotine Pouches expands

Swedish Match North America (SMNA) is dramatically expanding the availability of ZYN nt tobacco-free nicotine pouch products into the western United States.  Three questions come immediately to mind:  1) What