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SnusCENTRAL.org was officially founded in 2008 to help provide information and knowledge about Swedish Snus as an alternative to the deadly scourge of cigarette and lit tobacco product smoking. Learn More...


Thunder Xtreme Snus brand Discontinued

Swedish Match North America (SMNA) announced this week it will be delisting all five Thunder Xtreme snus products effective 15 April 2020.  The affected products are: Thunder Xtreme Original Thunder

What FDA MRTP Status for General Snus Really Means

On a Monday conference call with FDA, Swedish Match US was blind-sided.  FDA said there could be good news concerning the Modified Risk Tobacco Product (MRTP) application for General Snus products sold in the US but warned SMUS not to say anything yet as FDA could change it’s mind. An

Why did BAT kill the EPOK brand for LYFT?

All White tobacco and all white nicotine products have been around for some time.  Early examples go back to 1999 with the introduction of Nicorette. Later offerings of all white pouch products were more niche products than anything else.  The SnusCentral.com Snus Shop stopped carrying tobacco and nicotine free products

The Mystery Company behind the All White Snus Revolution

More All White Nicotine Pouches Coming The SnusCENTRAL Intelligence Agency (SnusCIA) has intercepted communications indicating new strategic collaborations in the All White Snus arena.

CONFIRMED: Swedish Match AB buying Gotlandssnus AB for 300MM SEK

The SnusCENTRAL Intelligence Agency has learned that Swedish snus giant Swedish Match AB (SMAB) has come to an agreement to purchase mid-sized snus manufacturer Gotlandssnus AB for 300MM SEK (approx 40MM USD).  This would follow last September’s purchase by SMAB of Danish snus maker V2 Tobacco A/S followed by House

Swedish Match to release new snus offerings in US stores!

New Thunder Xtreme in Original Strength and Strong Nicotine At SnusCon 2018 in Chicago on June 10th, Swedish Match North America (SMNA) unveiled a new snus offering for US brick and mortar shops around September 2018: Thunder Xtreme.  All three are original-style portions; one as at a regular nicotine strength

Snus User turns Pro: the Amazing Offroad Brandy Alexander Portion Snus Story

I don’t often write snus reviews.  It’s not that I can’t; it’s just that my credo has always been in judging a snus, the mouth of each snus user is the ultimate judge for that person. I do make exceptions when I snus is particularly offensive, amazingly good, or it